Much like within the pharmaceutical industry, counterfeit nutraceutical products are on the rise. The industry has seen exponential growth in recent years and in doing so, has become an attractive target for counterfeiters looking to profit from its popularity. The issue of counterfeit nutraceuticals has become so widespread, large US manufacturers have found exact replicates of their products being sold to thousands of unsuspecting consumers on Amazon and eBay.
Not only is this going to damage the reputation and revenues of legitimate companies, but also significantly threatens the health of consumers. Consumers invest heavily in their health, with nutraceuticals being one main way they like to promote general well-being, control current symptoms or prevent future ailments. As counterfeit Nutraceuticals are not created in safe laboratory settings with a controlled ingredients list, the products can pose a significant risk to health.
Nutraceutical manufacturers must do everything in their power to prevent counterfeits from entering the market. Some anti-counterfeiting solutions are in place, but these harbour weaknesses in security allowing large numbers of counterfeit nutraceuticals to enter unsuspecting markets, posing a severe threat to human health. That is why we have developed our Q-ID Optical anti-counterfeit solution.
Our Q-ID® tags can easily be integrated with any existing manufacturing processes, offering unique Quantum IDs for each and every product you sell. They harness the inherent randomness of quantum materials to provide unbreakable protection at an atomic level.
Once integrated and on your nutraceutical product, the anti-counterfeiting tag can be read by a standard smartphone camera using the Quantum Base app. Our tags can be read in seconds and therefore enables those within your company, your supply chain or your end consumer to easily and quickly authenticate your product. This allows for real-time consumer personalised information and engagement, while creating global real-time consumer insights, as well as cutting edge track and trace capabilities for efficient supply chain and ESG data.
In addition, we are able to provide our anti-counterfeiting solution immediately at both packing and foil level for a greater degree of authentication. After clinical trials, we will be able to offer our Q-ID® at pill level as well.
We have developed our anti-counterfeit solution with the Nutraceuticals industry in mind to ensure it offers reliable product security and brand protection at every level. Take a look at our key benefits below.
If you would like to find out more about our anti-counterfeit solution for nutraceuticals, fill out the form and a member of our team will be in touch. Alternatively, email us directly with your questions.