The eyewear market is increasingly targeted by counterfeiters, and the impact is far-reaching. According to the Organisation for Economic Co-operation and Development (OECD), fake optical products (including sunglasses) make up a significant portion of the global counterfeit trade, with eyewear accounting for over 5% of all counterfeit fashion goods.
In the UK alone, the British Retail Consortium estimates that counterfeit fashion products cost legitimate brands hundreds of millions of pounds annually, eyewear being among the hardest hit. These replica sunglasses not only undermine brand integrity but can also put customers’ health at risk, as unregulated lenses may lack essential UV protection.
According to consumer safety warnings published by The Vision Council and other optical authorities, counterfeit sunglasses frequently lack essential UV protection. This not only undermines brand trust but also exposes wearers to serious risks such as long-term eye damage.
Traditional anti-counterfeiting measures such as QR codes or holograms are no longer sufficient – they can be cloned and faked with relative ease.
Quantum Base’s Q-ID® Optical Tags offer an unbreakable solution. By embedding unique, unclonable quantum fingerprints directly onto eyewear frames or packaging, you can add protection at an atomic level. This innovative technology ensures that no two Q-ID®s are ever the same, and no replica can be practically copied.
Verification is also quick, allowing consumers or retailers to simply scan the Q-ID® with a smartphone camera. In seconds, the product’s authenticity and digital credentials are displayed. This process can be applied throughout your supply chain – from factory to point of sale.
Counterfeit sunglasses don’t just take revenue from legitimate manufacturers, they damage trust and risk consumer safety. With Quantum Base Q-ID®s, you can stay one step ahead, ensuring only your genuine products reach your customers.
Get in touch today to discover how our anti-counterfeiting for sunglasses and eyewear can safeguard your brand’s legacy.