In 2022, the global market for perfumes was valued at around $40 billion, and is expected to grow to $69 billion by 2032. This popular and expanding market makes perfumes the target of unreputable sellers, and the rise of counterfeit perfumes and fragrances is becoming a serious problem for authentic brands, taking away sales from legitimate sellers. STV estimates that 45,000 fake beauty products and perfumes were seized after being imported into the UK in 2023.
Replica perfumes mimic or copy the scents of designer perfumes whilst selling at a much lower price point, making them a more attractive option for some customers. However, replica perfumes are typically of lower quality, may use deceptive advertising, and generally have a worse impact on the environment than authentic perfumes as a result of their ingredients.
According to BAN Toxics, certain counterfeits may contain chemicals like phthalates, octoxynols and nonoxynols, which can lead to adverse health reactions – from mild skin irritation to hormone disruption. The demand for chemical-free perfumes continues to rise, but the lack of transparency in the labelling of some replica fragrances could expose customers to potentially hazardous ingredients.
Research from Molecules shows that despite the introduction of testing methods to detect counterfeit perfumes through molecular composition, this process is costly, time-consuming, and not user-friendly. Other methods of counterfeit protection, including QR-codes or holograms, can still be copied and cloned, leaving genuine perfume suppliers vulnerable.
Here at Quantum Base, we have created a solution to this problem: the world’s first 100% unbreakable anti-counterfeit tags. Our Q-ID® Optical tags imprint quantum materials at the atomic level, allowing for an invisible, unclonable way of ensuring product authenticity.
These Q-ID® tags are then simply authenticated via the use of a standard smartphone camera, displaying all relevant product information and history to the customer and supplier, ensuring satisfaction and peace of mind at every stage. Our Q-ID® solution can be seamlessly integrated into each step of the production process, ensuring protection for the product, components, and packaging.
Our anti-counterfeit solution can help safeguard against the potential hazards of replicas and fakes. Get in touch with our team today, and find out more about how you can protect your customers from counterfeit perfumes.