Much like within the pharmaceutical industry, counterfeit nutraceutical products are on the rise. The industry has seen exponential growth in recent years, and in doing so, has become an attractive target for counterfeiters looking to profit from its popularity. The issue of counterfeit nutraceuticals has become so widespread, large US manufacturers have found exact replicates of their products being sold to thousands of unsuspecting consumers on Amazon and eBay (NCIB).
Not only does this damage the reputation and revenues of legitimate companies, it also significantly threatens the health of consumers. Customers invest heavily in their health, with nutraceuticals being one main ways they like to promote general well-being, control current symptoms or prevent future ailments. As counterfeit Nutraceuticals are not created in safe laboratory settings with a controlled ingredients list, the products can pose a significant risk to public health.
Nutraceutical manufacturers must do everything in their power to prevent counterfeits from entering the market. Some anti-counterfeiting solutions are already utilised by the industry, but these harbour weaknesses in security allowing large numbers of counterfeit nutraceuticals to enter unsuspecting markets, posing a severe threat to human health. That is why Quantum Base has developed our revolutionary Q-ID® Optical anti-counterfeit solution.
Our Q-ID® tags can easily be integrated with any existing manufacturing processes, offering unique Quantum IDs (we call them quantum signatures) for each and every product you sell. They harness the inherent randomness of quantum materials to provide protection at an atomic level, ensuring an unbreakable anti-counterfeit solution.
Once integrated and on your nutraceutical product, the anti-counterfeiting tag can be read by a standard smartphone camera using the Quantum Base app. Our tags can be read in seconds and therefore enables those within your company, your supply chain or your end consumer to easily and quickly authenticate your product. This allows for real-time consumer personalised information and engagement, while creating global real-time consumer insights, as well as cutting edge track and trace capabilities for efficient supply chain and ESG data.
We are able to provide our anti-counterfeiting solution immediately at both packaging and foil level for a greater degree of authentication. After clinical trials, we will be able to offer our Q-ID® at pill level as well.
Our anti-counterfeit solution is specifically developed with the Nutraceuticals industry in mind to ensure we can offer reliable product security and brand protection at every level.
If you would like to know more about how out anti-counterfeiting solution can protect against unregulated nutraceuticals, contact one of our team today, and discover how Quantum Base is helping to create a world without fakes.