The supply and distribution of counterfeit beverages poses a significant risk to the public. Quality control and strict regulations designed to protect customers from ingesting potentially harmful ingredients can be bypassed, resulting in thousands of hazardous and unhygienic beverages making it to market.
Although alcoholic products are a common target of counterfeit manufacturers, illegal producers are increasingly likely to exploit another popular sector: fizzy drinks. International manufacturers like Coca-Cola have been struggling to combat the ever-increasing number of counterfeit drinks available for purchase. Sellers produce similar-looking beverages using artificial sweeteners and unregulated chemicals, then repurpose old bottles and apply fake labelling in order to trick customers into buying from what they believe are reputable brands.
Since the introduction of the ‘Sugar Tax’ in 2018, the threats posed by counterfeit beverages are now beginning to spread to children and young adults as well. Energy drink producers, such as Red Bull and the up-and-coming Prime, have also been targeted in recent months, as criminals capitalise on the lucrative number of sales to younger customers.
It can be particularly challenging to spot counterfeit beverage products, as the packaging protects the drink from being seen or tasted prior to opening. But packaging is only one way in which counterfeit producers will attempt to con customers out of their money. Methods of protection such as labels and holograms can also easily be replicated or faked.
For this reason, Quantum Base has developed a 100% unbreakable solution to combat counterfeit products, labels and packaging. We use the specialist properties of quantum substances to imprint materials invisibly on an atomic scale, which we call Quantum Signatures. Our Q-ID® Optical tag system can be applied to the surface of any item or component used as part of the manufacturing process.
We can swiftly integrate our solution into existing production methods. Once set up, the Q-ID® Optical tags can be used to instantly authenticate any product at any point during the manufacturing, distribution and purchasing process. Using a standard smartphone camera, customers and suppliers can download all the relevant information and product history using our real-time track and trace data.
Our quantum anti-counterfeit solution provides protection for manufacturers and customers alike. Quantum Base helps to:
If you would like to know more about how our quantum solution can help you protect your beverages, please get in touch with our team today, and discover how we can revolutionise your product security.