It is no secret that many industries are becoming flooded with counterfeit products. From the luxury products market, to pharmaceuticals, automobile, aerospace and even tax stamps, counterfeit products are everywhere.
The damage that counterfeit products can cause is also well documented. They hurt a brand reputation and therefore their revenue, by producing poor quality versions of the same products. Many unsuspecting customers have parted with hard-earned cash to be left with a poor-quality, counterfeit product. Aside from damage they can do to a brand, they can also cause physical harm to the consumer.
In the cosmetics industry, counterfeiters are known to substitute safe, approved ingredients for cheaper versions in order to improve their profit margins. In addition, these cosmetics are made in unsanitary products where animal waste can easily make it into the products made there. Pharmaceutical and medical devices companies constantly battle the severe health risks that counterfeit medicines and devices pose to patients. These medicines will fail to treat the health issue at hand, and more dangerously can cause additional harm, leading the patient to lose faith in healthcare providers, the medicines and the wider health care system (World Health Organisation).
The answer to these issues is anti-counterfeit labels. These labels can ensure that the end-user can authenticate your product and counterfeiters cannot copy the product or the packaging.
Our Q-ID® anti-counterfeit labels can be easily applied to your products, integrating seamlessly into any existing manufacturing processes. Once applied, the labels can be read in seconds using a standard smartphone camera. This gives your end-user the power to authenticate your products in seconds, and gain trust in your brand.
Not only this, but you have immediate access to global data. The track and trace capabilities of our high security labels means you can enjoy transparency across your supply chain, highlighting areas the chain can be optimised to reduce blockages and complexities.
Our labels benefit from the inherent randomness of quantum material. This material is random on an atomic level meaning that, unlike QR codes and other label solutions, the labels are impossible to copy and clone. In addition to this 100% unbreakable security, you can benefit from:
To learn more about our Q-ID® anti-counterfeit labels, please get in touch.