The rise of counterfeit electrical goods has been seen across the globe. As society continues to develop electrical goods, the demand for these products has also risen. However, this growing industry has become a popular target for counterfeiters, causing issues not just for the industry but also for consumers.
Fake electrical goods can divert revenue from legitimate companies, damaging their bottom line and their reputation. Many counterfeit goods today are also very sophisticated, making it nearly impossible for the consumer to differentiate a fake product from a genuine one. For the consumer, the counterfeit goods are also not tested to local and global standards, posing a very serious risk to health. Interpol notes how many of these products can easily catch fire, burn or electrocute users.
Statistics from Trading Standards show that in March 2015, more than 6,500 items a day were seized at ports and borders due to a lack of safety or non-compliance. Each one of these counterfeit items removed from the UK supply chain is estimated to save the UK economy around £30 (Electrical Safety First), however it is impossible to stop all counterfeit electrical products from entering the country.
To combat this, we are empowering your end consumers to be the custodians of brand protection and product authentication