Counterfeit packaging and products are flooding the market, with Global Counterfeiting of fake goods set to hit $461 billion (OECD) while the cost of pharmaceutical counterfeiting is valued at $200 billion.
Whether putting health at risk through counterfeit pharmaceuticals or jeopardising brand reputation through counterfeit apparel, intelligent packaging is vital to ensuring the legitimacy of products, building consumer confidence and maintaining safe and secure markets across multiple industries.
This is where our anti-counterfeiting packaging comes in.
Q-ID, due to its flexibility of design and sizing as a quantum signature, can overcome constraints in packaging as we can create bespoke designed Q-IDs in thin strips, or as a discreet small square, to fit in with the requirements of pharma companies for example and overcome the issues of regulatory real estate, while providing brand protection specialists with the ultimate in unbreakable quantum secure product security. All with the benefits of empowering consumer-led authentication with a standard smartphone.
Although anti-counterfeiting technologies have advanced, vulnerabilities still exist, which are allowing the identities of goods to be faked on such a large, costly scale.
Research from PwC suggests the problem lies in the macroscopic nature of these identities; RFIDs, holograms, fingerprints and irises can all be copied or cloned. This poses problems across industries such as pharmaceuticals, apparel, alcohol, aerospace and automotive, as counterfeit products seep into the market damaging brand and product reputations as well as costing companies billions of lost revenue.
However, at Quantum Base we have created the world’s first unbreakable anti-counterfeit tag, our Q-ID® solution, which cannot be copied, cloned or faked. These are simply authenticated by a standard smartphone in real-time, allowing billions of global end consumers to be the custodian of product authenticity.
We can provide an immediate Q-ID® solution at packaging and product level.
The rise in eCommerce has created a lucrative market for criminals, and counterfeiting black marketeers with the World Customs Organization (WCO) reporting that counterfeit goods bring in over $650 billion per annum. Anti-counterfeit packaging can help to stop this market.
With Q-ID® manufacturers can:
Simple to make and yet impossible to copy, Q-IDs from Quantum Base provide the ultimate in product authentication for packaging and products. Contact us today to learn more about how our solutions can benefit your company.