In the jewellery industry, counterfeiting poses a significant and multifaceted problem, undermining the integrity of established brands and eroding consumer trust. According to Statista, over 1.9 billion euros was lost in sales due to counterfeit jewellery and watches in 2020. Furthermore, the British Hallmarking Council, reported a third of “gold” jewellery sold online in the UK is suspected as fake. The proliferation of counterfeit jewellery not only results in substantial financial losses for genuine manufacturers and retailers, but also dilutes brand identity and reputation.
Consumers, enticed by the allure of significantly lower prices, often find themselves at the receiving end of poor-quality imitations that bear little resemblance to the craftsmanship and heritage promised by the genuine jewellery manufacturers.
In an industry where the lustre of luxury must remain untarnished by the shadow of counterfeits, Quantum Base introduces our Q-ID® solution – a revolutionary anti-counterfeiting technology engineered for the jewellery sector. Our unique solution embeds invisible, uncloneable quantum material onto your exquisite pieces, ensuring authenticity, enhancing consumer trust and safeguarding your brand’s legacy.
With our Q-ID® solution, you can secure your jewellery’s authenticity, protect your brand’s reputation, and provide your customers with the assurance they deserve. Contact us today to explore how we can tailor our solution to meet the unique needs of your jewellery brand.