Counterfeit baby food is a growing concern, posing serious health risks to infants and damaging brand trust. Fake infant nutrition products can contain harmful substances, incorrect ingredients, or lack the essential nutrients needed for a baby’s development.
During Operation OPSON in 2017, the global initiative led by Europol and INTERPOL uncovered various counterfeit child food products, including fake baby milk powder. The operation resulted in the seizure of over 3,600 tonnes of dangerous food items across 67 countries.
The increasing threat of counterfeiting in the infant nutrition market highlights the urgent need for robust anti-counterfeiting measures to protect brands, consumers, and supply chains from fraudulent products.
What is the impact of counterfeit baby foods?
Counterfeit and fraudulent baby food products present multiple risks:
- Health Risks: Fake baby food may contain harmful ingredients, incorrect nutrient compositions, or lack essential vitamins and minerals, putting infant health at risk.
- Loss of Consumer Trust: Parents rely on brands they trust to nourish their babies. Counterfeit products can damage brand reputation and reduce consumer confidence.
- Financial Losses: Counterfeiting leads to significant revenue losses for legitimate baby food manufacturers and distributors.
At Quantum Base, we understand the critical importance of product authenticity in infant nutrition. Our Q-ID® solution ensures unbreakable anti-counterfeit protection, helping you safeguard your products, customers, and brand reputation.
