The Evil Game Of Counterfeit Toys
It’s not that long since we talked about the negative impact counterfeiting has on Christmas purchasing, particularly in the toy sector. But in truth, counterfeit toys are a year-round problem, posing real threats to customers, businesses and children. This unscrupulous industry not only damages legitimate commercial enterprise but also creates genuine dangers for our youngest and most vulnerable.
How dangerous are counterfeit toys?
Recent research by the British Toy and Hobby Association (BTHA) found as much as half of the toys purchased online via third-party sellers are unsafe. And while these might seem like bargains, mimicking popular brands and characters, they don’t adhere to the rigorous standards required.
Without these protections in place, the following serious problems can arise:
Toxic chemicals – Counterfeit toys often contain dangerous levels of phthalates, lead and other hazardous substances banned in legitimate products. These chemicals can cause long-term health problems, particularly in young children.
Choking hazards – Counterfeits aren’t subject to the exhaustive testing procedures in place that cover real toys. This means that small parts can detach and be swallowed by young children, causing internal injury or even death.
Fire risks – To cut corners with costs, inferior components are often used in the manufacture of counterfeit toys with electrical elements. These can overheat, short-circuit, or even catch fire during use, proving a potent fire hazard in any child’s bedroom.
Sharp edges – The same lack of care or quality control during manufacturing means that some toys can be left with sharp edges and points. These dangerous protrusions are capable of causing cuts and injuries to unfortunate children.
What is being done to tackle counterfeit toys?
The UK Government, working with the BTHA, has produced some guidance for customers on how to avoid buying counterfeit toys. But in terms of tackling the problem before it reaches the buyer, there are measures that can be taken by businesses. Trademark branding and logos can be faked fairly easily and copied onto counterfeit toys.
However, a digital solution such as the Q-ID® for toys is a far safer way to protect the integrity of products – and as a result – children. Our solution involves adding an impossible-to-replicate Q-ID® tag during the manufacturing stage – invisible to look at but easily verified via smartphone. These can be printed onto components, packaging or products themselves, taking a sophisticated stand in the war against counterfeit toys.
Want more information?
It’s important to remember that the true cost of counterfeit toys isn’t measured in pounds sterling – but in potential harm to a child. To ensure that playtime is as safe as possible, it’s vital to ensure the toys in our homes have been designed with protection prioritised over profit.
If you’d like to know more about how anti-counterfeiting technology can help keep children safe, please get in touch.
