Counterfeiting in the footwear industry is a significant and pervasive problem globally. While exact figures on its prevalence can vary depending on region and source, it is widely acknowledged that counterfeit footwear poses a considerable challenge to legitimate manufacturers, retailers, and consumers.
Statista reported footwear to be the most affected industry by counterfeit products in 2016. Based on value this industry accounted for 22% of all counterfeit products seized worldwide. Below are 3 of the key issues caused by counterfeiting in the footwear industry:
The Q-ID® tag is an effective solution to combat counterfeit footwear. It is a revolutionary anti-counterfeiting technology that ensures authenticity verification to prevent counterfeits with uncloneable quantum material.
This system can be authenticated by a standard smartphone and verified by the patented Quantum Base app to differentiate between real and fake products. The Q-ID® tag is designed to be tamper-proof, with a construction that prevents replication efforts by counterfeiters.
“Quantum Base’s atomic-scale devices are impervious to cloning – faking of supply chains would become a thing of the past”.
Forbes.com
The Q-ID® tag enables real-time monitoring of footwear products throughout the supply chain. This tracking capability empowers brands to intercept counterfeit items at multiple stages, minimising their infiltration. Through real-time scanning, consumers can access valuable product information, fostering trust and enabling informed purchasing decisions.
By displaying a commitment to authenticity and consumer safety, the Q-ID® tag is a powerful deterrent, safeguarding brand reputation and competitiveness in the footwear industry.
Protect your brand and customers with Q-ID® solution – safeguard authenticity, combat counterfeits, and ensure trust in every step. Get in touch today to discuss how we can integrate Q-ID® into your manufacturing process.