The increase in third-party e-commerce platforms and sales through social media channels has caused a drastic rise in the number of counterfeit luxury handbags. Many customers see them as a cheaper alternative to expensive products by well-known brands, or a way of emulating the lifestyles of celebrities, but these fakes cost the industry billions each year.
Despite their commitment to tackling the issue, social media giants such as Instagram, TikTok and Facebook do little to address counterfeit sellers on their platforms – where most fake goods are bought and sold. A study found 37% of young shoppers said they had purchased a counterfeit item in 2022. The practice is becoming more acceptable in the eyes of younger consumers, many of whom are unaware of the risks and consequences of owning such products.
European countries have attempted to crackdown on counterfeit luxury items in recent years, since many fake items are also purchased by tourists. France in particular is known for its strict anti-counterfeit laws, which can result in as much as a €300,000 fine, but this does little to dissuade counterfeit producers from continuing to push their illegal sales. These purchases often fund criminal activities, which creates a vicious cycle of counterfeit production and circulation, damaging brand image and reputation, as well as causing loss of revenue for genuine sellers.
The rise in counterfeit handbags has led to increased security measures for luxury items. However, many counterfeit producers are able to circumvent QR-Codes, holograms, stamps and labels, whilst key features such as fonts, packaging, and stitching quality are often overlooked, meaning customers are still at risk of buying poor-quality products.
For this reason, Quantum Base has developed the world’s first 100% unbreakable anti-counterfeit solution, utilising the inherent randomness of quantum particles to create a truly revolutionary means of protecting products, packaging and individual components. Our Q-ID® Optical tags contain an invisible Quantum Signature on the surface of any authentic product. The technology can be rapidly integrated into current manufacturing techniques, providing every new handbag with an extra layer of protection. Existing luxury items can also be protected using the same system.
The authentication of our Q-ID® Optical tags is instant and can be done at any point during the distribution process from anywhere in the world. We use real-time global track and trace systems to monitor product history, giving our customers assurance that their purchase is 100% authentic. Verification only requires a standard smartphone camera – we’re putting the power of authentication back into customers’ hands.
Our unbreakable Q-ID® solution provides protection and reassurance for both brands and customers, ensuring manufacturers can:
Want to know more about our quantum solution? Please get in touch with our team today or complete the form below, and discover how our Q-ID® Tags can revolutionise your product security.