The sportswear industry is currently hit from multiple angles by counterfeiters. Firstly, some consumers will knowingly look for fake products, marketed as ‘replicas’, taking revenue directly from sporting brands. Secondly, there are those consumers who unknowingly purchase fake sports clothing or footwear. These products are considerably lower quality than the real deal, leading to consumer disappointment and an unwillingness to purchase from said brand again. According to Red Points, 52.9% of people would tell their friends not to buy from the counterfeited brand, with another 24.2% saying they would take to social media to voice their complaints. Meanwhile, 27% said they would complain to the counterfeited brand directly.
Whether bought knowingly or not, counterfeit sportswear creates a loss of revenue for brands, damages brand reputations and can ruin the exclusivity of certain brands or products, especially premium sportswear brands. Our anti-counterfeit solution can help to reduce this loss of income and brand credibility whilst protecting the consumer. Alongside these, you can also enjoy:
- Increased brand trust and growing consumer relations
- Global track and trace capabilities
- Supply chain security and transparency at each stage
- Money saving opportunities from reducing the complexity of supply chains
- Guaranteed quality assurance and manufacturing to UK and global standards
- Consumers which feel empowered
If you would like to learn more about how our Q-ID® tags can provide reliable anti-counterfeiting for your company, get in touch.